“Digitalisation of Enterprises” project at Bridal Moda Ltd
On 27.01.2026 Bridal Moda Ltd started implementing project BG16RFPR001-1.012-1789-C01. It is carried out with the financial support of the “Competitiveness and Innovation in Enterprises” 2021–2027 programme, co-financed by the European Union through the European Regional Development Fund (ERDF).
Project objectives
The main objective is to increase the level of digitalisation and the competitiveness of the company as a leader in the premium segment of wedding fashion in Bulgaria. This will be achieved through investment in modern ICT solutions that will optimise sales management and offer a new, higher level of service.
Expected results
- Online shop: Creating a platform with virtual catalogues and an integrated online appointment booking feature, ensuring better visibility for the Alfa Brides brand.
- CRM system: Implementing software for tracking the customer journey, personalised offers and higher satisfaction.
- Information security and backup: Building a secure local network with access control and an automated backup system, guaranteeing the security of all company and customer data.
- Digital maturity: Optimised processes and the groundwork for sustainable development at national and international level.
Implementation period: 27.01.2026 – 27.01.2027
Funding:
Own funding: EUR 8,819.17
Total value: EUR 29,397.24
Grant: EUR 20,578.07